Business Brainery: Heart of the Matter

This is a little note to my fellow photographers… (and anyone who would like to work on their photography business.) I will be hostessing a photography business seminar by Stacey Friedlein with Business Brainery in a couple weeks and would love to see you there! It is so important to remember that our passion of photography is also a business that we maintain to provide the best customer service possible to our clients.

The details…
The Heart of the Matter 2009 Seminars and Worskhops

Registration Now Open–Register Now!
Planning for Success! Surviving and Thriving in a Crazy Business Climate

This isn’t your mama’s business plan. In today’s business environment it is essential to have a plan for your business. Specifically for the small business owner, it is essential to understand your business and create a plan for how you will operate your business. You will find this is not a program for the weak at heart. Stacey is very passionate about helping small business owners find the reasons they are in business and bringing those things to the surface.
There will be very frank and meaningful discussion on why they are in business, what they want to get out of their business and what they want their business legacy to be.

In this program, Stacey will show listeners how to create not just a “Business Plan” but also a management plan, which will help them navigate the difficult waters of small business ownership. He will begin by getting to the fundamental reason they chose to get into business. In this process he will help draw out the listener’s passion and core values and translate them into a vision for their business.

Then Stacey will guide them through the process of taking those core values and creating personal and business goals.

From these goals he will show how to begin laying out a business plan, which reflects their core values and leads them to realizing their goals. These goals will be implemented into the marketing and financial portions of the business plan.

The program will move into a discussion of how to create and implement a marketing plan, which reflects the owner’s business purpose and supports the financial plan. It is the marketing plan, which drives and supports the financial plan.

As the financial plan is discussed, Stacey will help listeners understand how their financial goals are realized and how they are a reflection of the goals they created at the beginning of the process.

Students should leave this class with a good understanding of the core components of the business plan. More importantly they should leave with the realization their business plan is a reflection of who they are and what they want to achieve in their business.
Course Fee: $150 Per person *Includes lunch.

Business Plan Workshop
Creating a Business Plan Workshop
(Limited to 10 studios—Day 1 is a pre-requisite)

Having a strong plan for your business is the most important factor in a successful business. A good business plan becomes the roadmap for your business. You wouldn’t take a 500-mile trip without a map or directions, so why would you try to run your business without a plan.

This workshop will do more than simply help you create a business plan for your business. We will help you create a plan you will use to manage your business on a day-to-day basis. We will go far beyond the type of business plan you will create to get financing from a lender. Over the course of the three days we will help you to:
· Identify your personal vision through a values and goal setting process.
· Create mission and vision statements based on your values and goals.
· Utilizing your mission and vision statements we will help create your company plan.
· Review your current business structure and accounting system and provide suggestions for any necessary changes.
· Analyze your current business health and provide corrective measures to improve your business operation.
· Review product lines and revenue streams and determine your marketing focus.
· Identify your marketing needs based on your target markets and the best way to reach those markets.
· Brainstorm new and creative marketing strategies for your specific market targets.
· Establish financial goals, both short term and long range.
· Create a system of checks and balances on the performance of your business plan.
· Create a review process to analyze your business performance.

You will leave this workshop with a framework for your business. This plan will become an important tool for your continued success.

Workshop and Seminar Fee: $200.00 per person (attendance at Day 1 class required) includes meal.

Attend both the seminar and workshop for just $325* Second person from business $195 for both days

Each workshop includes one-hour of follow-up consulting time with Stacey.

Please sign up here. Also feel free to contact me with any questions!

Can’t wait to host this event and I look forward to meeting everyone!

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